![]() ![]() "This is super-focused in terms of our ability to reach frequent flyers," Gloria Loree, Destination Canada's chief marketing officer told Reuters, ahead of the launch. It is not clear how much the specific frequent flyer campaign will cost. It is part of broader, C$14 million ($11.2 million) efforts by the tourism commission to boost traffic after Canada recently opened its borders to vaccinated travellers. ![]() frequent flyers, in partnership with the country's largest carrier. To help reverse that decline, government tourism body Destination Canada on Monday rolled out its first campaign targeting U.S. During the first half of 2021, Canada had only about 178,000 overnight arrivals from the United States, compared with 6.8 million during the same period in 2019, according to government data. MONTREAL, Sept 27 (Reuters) - Canada is trying to use the lure of travel perks to convince America's frequent-flying elite to fly north on Air Canada (AC.TO), as the country steps up efforts to revive crucial traffic from the United States, a Canadian official said.ĬOVID-19 has battered travel from Canada's largest tourism market.
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